Ok…I’m about to go on a tangent…
A “Gluten free” label DOES NOT mean OK, Gluten free DOES NOT mean safe to consume, Gluten Free DOES NOT mean healthy.
Is there a place for a gluten free diet? Absolutely!! If you have Celiac’s, gluten is the equivalent of sugar to a diabetic. It can and will cause permanent and possibly, irreversible damage. If you have a gluten sensitivity, absolutely! Avoid it, to avoid inflammation in your gut, in your skin, in your organs, wherever the symptoms present. We want to avoid inflammation within our bodies, and if you know the source than by all means follow through on avoidance (This is obviously a little more involved, if you are cutting items out of your diet, ensure that it is with the guidance of someone who has training in how to support your nutritional needs.) That being said a gluten free product does not guarantee a healthy product.
Companies know how to market their product. They spend billions on it. Gluten free is one of the hot catch phrases right now and it’s getting lots of media attention so you can bet if a product is “gluten free” it will be getting that tag slapped on it, and if it can be reformulated to be made gluten free it will be. Is it nice to be able to have a brownie once and awhile? Sure! But I would hazard a guess, from the evidence I have seen and people I have talked to, that many assume that if it is a gluten free brownie this somehow makes it “healthier”. It’s still a brownie. And, these are still Cocoa Pebbles. Now – it may be obvious to some, that cocoa pebbles are not really a “healthy” choice, but there are some people that willingly trust the marketing companies, and looking at the nutrition label vs the ingredient list, they think that this is a healthier choice then say, oatmeal. Cocoa pebbles are still loaded with an unhealthy amount of sugar, and no real vitamins and minerals except for those with which it has been “enriched” (another word to look out for, but I’ll save that tangent for another day!). It’s not “food” – it’s a “food-product”. Be aware of labels and catch phrases. Don’t get suckered in to thinking something is healthier because of a what is on the package or the store where it is purchased (cough cough Whole Foods cough cough).
Off my soapbox now! Enjoy your Sunday breakfast! My kids are eating Vector I’m sure – not a healthy choice necessarily – the difference is – I’m aware of it. My choices aren’t always the best, but the key is I am making a conscious and knowledgeable choice. I have to deal with the outcome, don’t let others control the choices you make (not even me!). Become knowledgeable, so that every decision you make, is made consciously and with an awareness on what the outcomes may be. Eat your Cocoa Pebbles if you choose to, not because marketing told you it was a good choice.